Adam Shilton
Brand Partnerships @Nicolas Boucher Online
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WORK HISTORY
Brand Partnerships @Nicolas Boucher Online
Managing the brand partnerships and newsletter strategy for Nicolas Boucher, the biggest AI in Finance influencer in the world. Working alongside brands like NetSuite, Ramp & SAP to deliver incredible campaigns that provide real, practical value to our audiences.
EDUCATION
The University of Huddersfield
BA-Hons - Music Production & Sound Recording
ABOUT ADAM SHILTON
I spent 10 years selling software until my brand nearly got me fired: So I fired myself instead, and here\'s what happened: I started working with the influencers I\'d grown on LinkedIn with. And quickly realised, there was no strategy behind their revenue. They were generating some cash. But their prices were too low. The deals were one-offs and brands would run a campaign and disappear - There was no pipeline, no follow-up and no negotiation strategy. They were doing what most creators do: 1. Waiting for inbound 2. Sending a media kit 3. Hoping for the best I looked at that and thought: This isn\'t a content problem. This is a sales & marketing problem.(the same problems I\'d been solving for a decade) So sure enough, I started killing it. And now here I am. Working with clients who have 3.4+ million followers, and in 6 months achieving: → $551K in brand partnership revenue → 45.9% average newsletter open rate on 186K subscribers → Repeat business from brands like NetSuite, Ramp and SAP - who come back with because the demand gen campaigns we run are unmatched.\"Since working with Adam, our average brand deal has nearly doubled. We\'re now working with bigger partners, who give us amazing feedback on our campaigns.\" — Nicolas Boucher, Founder, AI Finance Club That\'s what happens when you stop treating brand partnerships like a side hustle and start running them like a business. Now I\'m building the playbook for other B2B influencers who want to do the same thing. Here\'s how it works: 1. We look at your newsletter, your social, and your current brand partnership setup (or lack of one). I find where the revenue is hiding. I tell you what you should be charging based on what I see brands paying every day. I give you the templates, the pricing, and the 30-day plan to close the gap between your audience and your revenue. If you\'re a creator or influencer and your audience should be earning you more by now - book a free 15-minute call with me. Link in my featured section. No pitch. Just an honest look at where you are and what I\'d do next. See you there- Adam
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