Adam Baldock-Apps

WORK HISTORY

EDUCATION

ABOUT ADAM BALDOCK-APPS

I build high-impact marketing functions that blend brand, demand and communications into one operating system. or in real english, I run marketing that helps sales win. Over 15+ years in SaaS, enterprise tech and Brand consultancy — often in regulated spaces like public sector, healthcare and financial services—I’ve built the basics properly: clear positioning, useful content, joined-up campaigns, and simple dashboards that show what’s working. I work closely with sales, so hand-offs are tight and follow-up actually happens.At Unity5 I built the entire marketing setup from scratch—strategy, stack, site, campaigns and reporting—which helped shift the company from a minor player to a credible contender and supported its VC raise. Before that, at wradar, I led a remote team of six delivering ABM and demand programmes for enterprise clients. At Destinet I’ve also spoken on multiple panels at Internal Communications Conferences.What I’m good atBrand and positioning (including multi-brand and logo/rebrand work)ABM (1:few and 1:many) and practical demand gen across web, email, SEO and paidHubSpot: lifecycle, scoring, routing/SLAs, automation and clear attributionTurning global content into region-ready assets; running webinars and events that convertBuilding simple, honest dashboards sales leaders actually useHow I workAmbitious standards, evidence-led, collaborative and ethical. I like clear goals, fast feedback, and making sure marketing is measured on pipeline, velocity and retention.Open to senior roles where brand, demand and comms work together and are accountable for revenue impact.