Adam Armytage

WORK HISTORY

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ABOUT ADAM ARMYTAGE

Is your paid media activity simply not scaling with increased budget resulting in you not being able to deliver your targets? The more you are spending, you are seeing your ROAS decline and / or your CPA increasing to unprofitable levels? And worst of all, you feel as though you have no control over the performance or insight into why it’s underperforming? If this sounds familiar, you are not alone! I see this time again where accounts are not set up for success or with the ability to achieve their goals. The campaigns, structures and tactics in place can only take it so far, only to fall short. Left unchecked, your underperforming activity can develop into bigger problems…Losing the clientLower market shareLower marketing budgets Inability to scale the businessThe solution is simple! First you need to accept that as you increase investment your cost per click will increase and more likely than not, your conversion rate will decrease. Therefore to succeed you need to employ every tactic to lower your cost per click and maximise your conversion rate. To successfully scale you need to… Invest in customer acquisitions as the priority. Generic search is your battle ground for growth! Understand the fundamental reasons why a potential new customer will buy from you. Set your campaigns up for success, giving yourself levers for growth. Align the campaigns, structure, keywords, ads and most importantly landing pages to the needs of your prospective customer. Optimise everything looking at all the data, both in and outside of the platform. Paid media does not behave in isolation. If this sounds like you, get in touch to see how we can help you. Message me on here or email me - a••••••••@moot.group