Adalberto de Albuquerque Marketing
Channel Marketing Manager for Latin America Marketing Budget Trade Marketing Team Building @Envision Peripherals, Inc. Philips Aoc Displays And Peripherals
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WORK HISTORY
Channel Marketing Manager for Latin America Marketing Budget Trade Marketing Team Building @Envision Peripherals, Inc. Philips Aoc Displays And Peripherals
Miami, TX, US
Admiral Overseas Corporation (AOC) was established in Taiwan in 1967 as the first manufacturer of color TVs for export; products include LCD monitors, LED TVs, All-in-One and Android Tablets, distributed in more than 40 countries. Entrusted with the Company\'s Channel Marketing Activities in 13 Latin American countries. Charged with the analysis and investment approval of the Company\'s Channel Marketing budget forecast to achieve ROI, sales goals and market share. Developed Market Intelligence reports based on diverse market scenarios.NOTABLE ACCOMPLISHMENTS: I rewamped and maintained the channel marketing pipeline for AOC, covering 13 LATAM countries; created and implemented innovative programs / strategies and increased business +90%, establishing new record of customer coverage. Raised AOC to the 2nd market share position in Costa Rica and Paraguay. Built and successfully implemented the on-line training web site \"Clase AOC\", to train and certify over 2,800 retail sales staff throughout LATAM. AOC’s Upper Management embraced claseAOC as its training tool companywide. Transformed the \"On-Line\" training platform into a \"Sell-Out\" tool, to enhance the company\'s channel \"Sell-Out\" performance. Implemented, controlled and maintained the company\'s channel inventory to promote customers\' aging products and proliferate \"Sell-In\" activities. Boosted \"Real Time Company\'s Reporting\" for 13 countries, by the use of Cloud based platform. Created \"Experience Zone\" projects to disclose new products capabilities. Boosted AOC online visibility by leveraging products appearance on FOX blockbuster movie, The Martian; landing site received 33K hits from 26K unique users and 962 subscribers. The Facebook page gained 900 new fans. Under my leadership, AOC products won 3 Awards in Latin America in 2014, a first: Best Graphics Screen, Best Gaming Screen, Best 8\" Tablet. Recipient of the Latin Channel Awards in 2014.
EDUCATION
Cornell University
MARKETING STRATEGY CERTIFICATE, MARKETING STRATEGY
MIT Sloan School of Management
Executive program , Digital Marketing Analytics
The Wharton School
Digital Marketing, Social Media and E-Commerce , Digital Communication and Media/Multimedia
MIT Sloan School of Management
Executive Course, Neuroscience for Business
FGV - Fundação Getulio Vargas
MBA, MARKETING
Universidade Federal da Paraíba
ELECTRONIC ENGINEERING, Electrical, Electronics and Communications Engineering
SKILLS
ABOUT ADALBERTO DE ALBUQUERQUE MARKETING
Welcome! I am a dynamic, accomplished channel marketer with a 15+ year track record of success driving multi-million dollar sales growth in the Latin American markets, specializing in: the channel ecosystem in the distribution segment and channel partners, maximizing the impact of sales programs, forming mutually beneficial partnerships, and negotiating profitable agreements.I am a driven, tenacious hunter who delivers results, exceeds expectations and is passionate about customer success and satisfaction. LION – LinkedIn Open Networker A••••••••@gmail.com MULTILINGUAL — Fluent in ENGLISH, PORTUGUESE, SPANISHI HAVE: Orchestrated sales and developed new business through wide territories across LATIN AMERICA, and secured profitable relationships with clients in telecom and retail chain stores in the LATAM international market; Successfully developed and implemented complex sales, marketing, global channel and go-to-market strategies, launched campaigns, and managed Public Relations and advertising activities with agencies; Managed and tracked marketing territorial budgets and forecasts. I am a top performer in both team lead and individual contributor roles driving new business, adept at locating, acquiring and growing stellar accounts in direct and indirect channels. I recruit, hire, train and motivate sales staff: I developed strong global cross-cultural teams across the wide LATAM market to over-deliver and consistently exceed quotas. Aggressive in building business, increasing share, driving market coverage, building key customer, partner and Influencer relationships. I work effectively in high-pressure and fast-paced ecosystems, always meet deadlines and thrive in environments that exhibit humility, respect and trust, and teamwork.
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