Alyssa de Garza Welch
Marketing Intelligence Manager @Vibe Credit Union
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WORK HISTORY
Marketing Intelligence Manager @Vibe Credit Union
Novi, MI, US
Leading the development of a Marketing Intelligence capability that connects member behavior, product strategy, and operational execution across the organization. My focus is creating visibility that enables leadership to prioritize the right opportunities, align teams, and operationalize data-informed decision making at scale.• Drive cross-functional alignment across marketing, retail, lending, and CRM operations• Deliver decision-enabling insights derived from behavioral and performance data• Establish planning frameworks linking initiatives to measurable organizational outcomes• Lead collaborative strategy sessions that convert discussion into coordinated action
EDUCATION
Central Michigan University
Master of Business Administration - MBA, Organizational Excellence
Liberty University
Bachelor of Science - BS, American Government and Politics (United States)
ABOUT ALYSSA DE GARZA WELCH
As a dynamic and growth-focused professional, I have extensive experience leveraging cutting-edge analytics, automation, and strategic insights to drive measurable business impact. With over a decade of expertise, I specialize in building data-driven frameworks that enhance marketing performance, optimize operational efficiencies, and unlock new revenue opportunities. Being a forward-thinking executive, I have led enterprise-wide data transformations, modernized analytics ecosystems, and championed innovative solutions that drive business success. I am known for aligning technical capabilities with business objectives, fostering high-performing teams, and ensuring seamless cross-functional collaboration. I strive to provide value as a strategic business partner, consistently delivering insights that shape key decisions, drive automation, and enhance customer experiences. My track record includes securing multimillion-dollar funding, optimizing large-scale data pipelines, and earning industry recognition for innovation and excellence. A few of my career highlights include:• Enhanced operational efficiency by 30% as a Senior Data Operations Manager through process optimization and proactive issue resolution. • Led an ETL process transformation, increasing troubleshooting and onboarding efficiency by 50%. • Facilitated 30+ stakeholder interviews to establish a network of subject matter experts, standardize data workflows, and reduce manual data handling at Consumers Energy, resulting in compliance for new regulatory requirements. • Organized strategic workshops to pinpoint technology enhancements and streamline operations.\"Without data, you\'re just another person with an opinion.\" – W. Edwards Deming“Determine to live life with flair and laughter.”– Maya AngelouGallup/Clifton Strengths- Achiever, Restorative, Empathy, Responsibility, PositivityEnneagram- 2w3Myers Briggs- INFJ
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