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Alisha Commodore
Strategic Consultant Audience-centered Marketing Purpose-led Brand Innovation @AARP
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WORK HISTORY
Strategic Consultant Audience-centered Marketing Purpose-led Brand Innovation @AARP
Washington, DC, US
At AARP, I’ve had the opportunity to lead strategy for innovative programs aimed at reimagining how the brand connects with new and evolving audiences. Most recently, I helped launch AARP’s first digital fitness platform — developing a messaging and targeting strategy that led to a 42% increase in site traffic and deeper audience engagement.I’m especially proud of the work we’ve done to reposition AARP for younger (millennial) and multicultural audiences. That meant crafting audience-first retargeting strategies, identifying cultural insights that informed creative direction, and working closely with internal teams to build messaging that felt human, relevant, and emotionally resonant.
EDUCATION
Florida Agricultural and Mechanical University
Bachelor of Arts (BA)
Florida Agricultural and Mechanical University
Masters of Business Adminstration (MBA)
SKILLS
ABOUT ALISHA COMMODORE
I\'m a creative strategist and storyteller who transforms complex ideas into narratives…
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