Alex Clark

Membership, Marketing & Communications Director @American Society Of Farm Managers & Rural Appraisers

Denver, CO, US

Instituted SMART goals leading to all-time highs in Foundation fundraising and membership growth• Overhauled and simplified sponsorship structure for 10% increase in revenue with smaller LOE• Championed and navigated move to online events via Zoom during COVID pandemic• Identified improved processes and reporting from within organization’s Association Anywhere AMS• Managed staff of full-time, part-time and contract workers to maximize flexibility and versatility• Updated and optimized website and content to boost organic traffic by 35% year-over-year• Utilized segmentation and A/B testing to boost eNewsletter open rates by 17% and CTR by 125%• Oversaw multiple association committees, including influencing volunteers from more than 30 chapters• Created new line item budget for department that uncovered efficiencies and improved accurate projections