Puja Kumari

Head of Product Marketing @Aurum PropTech Limited

IN

B2B & B2C | Product Marketing | GTM Strategy | ABM | Brand Revamp | Demand Gen | Performance MarketingLed the entire product marketing function across B2B and B2C verticals—defining GTM strategy, transforming brand identity, launching ABM and demand gen campaigns, and achieving break-even in under 2 years. Worked cross-functionally with product, sales, IT, and leadership to align strategy with execution. GTM & Product StrategyDrove go-to-market planning using customer insights, competitor intelligence, and product feedback loops. Delivered strategic product positioning and roadmap alignment across cross-functional teams. Brand TransformationRevamped the brand identity and messaging architecture to elevate positioning, strengthen differentiation, and support business expansion in digital real estate. ABM & Demand GenerationLaunched multi-channel Account-Based Marketing and performance campaigns across SEO, SEM, social, and paid—generating a 60%+ lift in qualified leads and deeper pipeline engagement. Marketing Ops & ROI DeliveryOwned KPIs including MQLs, CPL, CAC, and ROAS. Optimized campaigns to improve marketing ROI and full-funnel velocity. Leadership & Stakeholder AlignmentBuilt and led a high-performing team of 10+ marketers while collaborating with CEO, product heads, and sales to execute integrated growth strategies.

Vinayaka Mission's Research Foundation - University

B. Tech, Bio Medical Engg. (Gold Medalist)

Bharathidasan Institute of Management Tiruchirapalli

Master of Business Administration - MBA (Bronze Medalist), Marketing management

Indian Institute of Foreign Trade

Post Graduate, International Business & Operation

Great Lakes Institute of Management

Post graduate , Strategic Digital Marketing

Indian Institute of Management Rohtak

EX - PGDM : STRATEGIC Marketing & Sales Management