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Abril Nava
Marketing Director @IPSY
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WORK HISTORY
Marketing Director @IPSY
Mexico City, MX
Led the full market launch and growth strategy for IPSY Mexico, operating with end-to-end revenue ownership across acquisition, retention, brand positioning, and marketing investment.• Built the Mexico market from zero to 100K+ active subscribers in 18 months, achieving breakeven in <12 months through disciplined CAC/LTV management and retention optimization.• Established IPSY as the #1 subscription beauty brand in the category by integrating brand storytelling with performance marketing at scale.• Designed and scaled a full-funnel growth engine across Paid Media (Meta, Google, DV360), CRM/Lifecycle, App Journeys, Influencers, and Community.• Managed multi-channel marketing budget, reallocating investment based on performance data to improve acquisition efficiency while sustaining growth volume.• Elevated retention and customer lifetime value through segmentation, personalized lifecycle flows, and churn-reduction strategies.• Built and led a high-performing local team and external agencies, aligning Marketing with Product, Operations, and Finance to drive sustainable growth.• Scaled community to 500K+ followers through an always-on creator and ambassador ecosystem, strengthening brand equity and cultural relevance in Mexico.• Implemented AI-enabled creative workflows and data-driven attribution to accelerate testing velocity and improve decision-making.
EDUCATION
Instituto Politécnico Nacional
Bachelor's degree, Negocios internacionales
ABOUT ABRIL NAVA
Global Brand & Growth Executive | CMO-ready | LATAM10+ years building and scaling revenue engines for global organizations — IPSY, Estée Lauder, Johnson & Johnson, Nissan.I operate at the intersection of brand strategy, performance marketing, and commercial growth — translating positioning into measurable outcomes through full-funnel orchestration, disciplined unit economics (LTV/CAC), and retention systems built to scale.What I\'ve built:→ Launched IPSY Mexico from zero to 100K+ active subscribers in 18 months, achieving breakeven in under 12 months→ Scaled brand communities to 500K+ followers through creator, UGC & ambassador ecosystems→ Delivered ROAS >10 and triple-digit growth across omnichannel portfolios (Estée Lauder)→ Led go-to-market and digital transformation across LATAM North for J&J and NissanWhere I add value:• Go-to-Market & multi-market expansion• Brand positioning & narrative systems• Omnichannel growth (Paid, CRM, Lifecycle, Retail, D2C)• CAC/LTV optimization & retention strategy• P&L ownership & budget discipline• Cross-functional leadership (Product, Sales, Finance, Global HQ)I build high-performance teams and scalable marketing systems for fast-paced, digitally mature environments — identifying the unique \"superpower\" of each team member to create cultures of ownership and rapid growth.
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