Abe Choe

Marketing Manager @Brabus Gmbh

Irvine, CA, US

At BRABUS USA, I lead partner-driven growth and performance marketing with ownership across revenue impact, pipeline contribution, and brand performance. I use CRM and funnel data to define KPIs, prioritize initiatives, and improve outcomes across acquisition, lifecycle marketing, and partner activations.I build and manage a performance-based partner ecosystem, developing relationships with creators, event platforms, and brand collaborators. I negotiate scopes, budgets, and deliverables, and manage agency partners to ensure consistent execution. I translate performance data into executive-ready narratives for global leadership.I own lifecycle and brand communications across newsletters, advertising, and campaigns, using segmentation and rapid iteration to improve engagement and conversion. I oversee photography and video production across digital channels, coordinating creative direction with internal teams and external vendors.I lead cross-functional programs connecting partners, marketing, and sales. I managed agency partners to deliver the BRABUS exhibition at Pebble Beach 2025 and produced a VIP event end to end, including guest strategy, budgeting, and execution.Impact:Reached 190M impressions and 35M accounts; grew social audience by 107K followersIncreased lead volume by 497% by building a vehicle listing system on LinkTree, integrating it across social channels, and equipping sales with shareable links for VIP outreach. This supported doubled monthly sales in 2024.Improved CRM and lead management contributing to 19% YTD revenue growthDelivered 52% open rates on consumer newsletter, supporting 17% retail sales growthDelivered 90% open rates on B2B sales enablement programs, supporting 21% dealer sales growth

Westview High School

High School Diploma

University of Oregon

Bachelor of Applied Science (B.A.Sc.), Economics

Sunset High School

High school dipolma