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Abi North
General Manager Marketing @Randstad Australia
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WORK HISTORY
General Manager Marketing @Randstad Australia
Sydney, AU
Strategic marketing & transformation leadership: Proven success in leading brand, digital, and go-to-market transformation strategies across complex matrix environments. Deep expertise in connecting marketing to business growth through AI, automation, and data-led programs.• Ai marketing Innovation: Spearheaded AI-driven initiatives, sales enablement platforms, and digital optimisation—resulting in increased conversion, engagement, and pipeline efficiency.• Global brand strategy & execution: Designed and executed integrated brand campaigns, achieving measurable increases in brand awareness, market penetration, and customer retention.• Sales & customer enablement: Partnered closely with sales leadership to co-design and implement content, GTM strategies, and enablement tools—directly contributing to a measurable uplift in average revenue potential, shortened sales cycles, and improved pipeline conversion.• Team & talent leadership: Built, coached, and inspired high-performing teams across geographies, driving a culture of accountability, continuous learning, and digital acumen. Embedded capability uplift programs to meet evolving talent and technology trends.• Client-centric marketing & engagement: Deep understanding of customer and industry needs through data and market insights. Led programs that directly supported client acquisition, retention, and satisfaction across key verticals.• Digital GTM & channel strategy: Delivered omni-channel campaigns aligned to vertical priorities, supporting sales pipeline growth through demand generation, ABM, and content marketing. Leveraged automation platforms and digital best practice to drive scale and consistency.• Commercial acumen & stakeholder engagement: Trusted advisor to senior stakeholders across Randstad’s global and local teams. Strong P&L mindset with ability to link marketing investment to revenue growth, margin improvement, and customer lifetime value.
EDUCATION
Millfield School, Somerset UK
A levels
University of Bristol
BSC, Psychology & Early Childhood Studies
Kimbolton School, Cambridgeshire
GCSEs
CIM | The Chartered Institute of Marketing
CIM Advanced Certificate (UK)
ABOUT ABI NORTH
As a seasoned marketing executive with a distinguished career at Randstad, I\'ve led transformative initiatives that harness AI and data-driven strategies to elevate brand engagement and sales performance. My leadership has been pivotal in fostering high-performing teams of brand managers, delivering best-in-class sales support across Australia and the UK. Collaborating with local and global teams, I\'ve championed connected marketing strategies that drive measurable outcomes. Passionate about innovation and team empowerment, I continue to lead with a vision that aligns marketing excellence with business growth.
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