Abigail Reeves
Marketing & Operations Director @Equinox Group
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WORK HISTORY
Marketing & Operations Director @Equinox Group
Wimborne Minster, GB
EDUCATION
Arts University Bournemouth
BA(Hons)Fashion Technology, Menswear and Lectra
Oxford College of Marketing
Diploma of Education, Digital Marketing/Marketing Management, General Marketing
SKILLS
ABOUT ABIGAIL REEVES
Owning Marketing and Business Operations at Equinox, Abbey\'s career has been shaped by her ability to combine strategic thinking with hands-on execution. Her professional journey began in 2018 as a Recruitment Coordinator, where she developed a strong operational foundation in a quick paced environment - a perspective that later became pivotal as she transitioned into marketing. Over the years whilst at Rubicon, Abbey progressed through roles including Digital Marketing Executive, Marketing Manager and Head of Marketing, developing deep expertise in campaign strategy, digital performance, brand positioning, and team leadership. Supported by Rubicon, she also completed a CIM Diploma in Professional marketing, a key milestone that deepened her capability to lead with both creativity and commercial awareness. Her role at Equinox marks a bold next step, bringing together her love for storytelling, process, and people to help scale a business she\'s deeply passionate about. Working alongside her life partner Lewis, Abbey is focused on building a refining the systems, strategies, and culture that will drive Equinox\'s next phase of growth. Beyond her work in business and marketing, Abbey holds a BA(Hons) in Fashion Technology and continues to express her creativity through designing and crafting menswear (a passion that fuels her eye for design and detail).
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