Abigail Oberholtzer
Director of Marketing @The Stow Company
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing @The Stow Company
Holland, MI, US
Accountable for driving the success of The Stow Company’s marketing programs across its dealer, direct-to-consumer, and retail divisions. Devise and oversee the implementation of sustainable strategies to capture demand, expand and engage the firm\'s customer base, and increase market share in the residential organization category through innovative marketing programs and effective new product commercialization. Functional areas of oversight include CRM, Digital Marketing, Customer Acquisition, Brand Marketing, Marketing Communications, and Product Marketing.
EDUCATION
Michigan State University - Eli Broad College of Business
Executive MBA
Asbury University
Bachelor of Arts (B.A.), Public Relations
SKILLS
ABOUT ABIGAIL OBERHOLTZER
I’m a strategic marketing leader who thrives at the intersection of commercializing innovation, execution, and growth. I connect the dots between business goals and consumer need, shaping brand strategy, optimizing digital experiences, and driving demand across DTC and omnichannel environments. My decisions are grounded in consumer insight, first-party data, and behavioral signals, ensuring every initiative delivers meaningful value and measurable impact.I bring a hands-on, purpose-driven approach to leadership. I’m deeply invested in developing people –coaching teams to grow into roles that align with both their strengths and the evolving needs of the business. I create clarity, ask the tough (but thoughtful) questions, and foster a culture of accountability, curiosity, and growth. I challenge teams and individuals to think critically and act with purpose, always anchored in delivering value to the customer and results for the business.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.