Abigail Farrell
Head of Marketing & Brand @Beast
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WORK HISTORY
Head of Marketing & Brand @Beast
As Head of Marketing & Brand at BEAST, I lead our creative direction and digital marketing strategy across all channels. Working directly with the founders, I plan and execute social campaigns, email schedules, monthly offers, and promotional launches - while producing all creative output from concept to delivery.I own the visual identity of the brand across digital, print, retail, and wholesale, and I oversee the creation of everything from product labels and lifestyle content to catalogues, landing pages, Amazon storefronts, and influencer campaigns.I also direct and produce photo and video shoots, manage ambassadors and content partners, and ensure consistent brand storytelling across all platforms.
EDUCATION
University of Staffordshire
Experimental Film Production BA (Hons), Cinematography and Film/Video Production
Cirencester College
OCR Level 3 Cambridge Technical Extended Diploma in Media, Cinematography and Film/Video Production
ABOUT ABIGAIL FARRELL
I’m a creative-led marketing professional with a hybrid skill set across design, video, and campaign strategy - currently Head of Marketing & Brand at BEAST. I lead our full content output and support all marketing activity, from planning campaigns and launches to delivering high-performing assets across web, social, email, Amazon and wholesale.I produce 50+ assets a month across digital, print, and video. I also direct and edit brand campaigns, manage ambassador content across 20+ athletes, and work closely with the founders on monthly offers, email strategy and launch planning.Over the past year, I’ve helped drive a significant uplift in our email performance, including:58.6% average open rate (up 84%)22.6% increase in revenue per recipient21.3% increase in conversion rate10% growth in attributed revenueI’ve also contributed to a 23% YoY increase in Instagram engagement through consistent brand storytelling and content delivery.My strength lies in owning the full brand experience - from visuals to performance - and building systems to help our fast-paced team stay organised and on-message.
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