Abidella Ramadhan
Key Account Lead @Mekari
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WORK HISTORY
Key Account Lead @Mekari
Jakarta Raya, ID
Led end-to-end account management for top-tier sellers, driving 30% YoY GMV growth through acquisition, retention, and reactivation programs- Spearheaded seller acquisition campaigns, onboarding 200+ new strategic sellers across multiple categories within 1 year- Improved seller retention rate by 25% via targeted CRM, partnership programs, and data-driven engagement strategies- Negotiated and maintained partnerships with key brands, contributing to 15% increase in marketplace revenue share- Optimized pipeline efficiency, reducing seller churn by 20% and boosting reactivation success rate by 35%.
EDUCATION
Dibimbing.id
Product Management & Project Management
Universitas Padjadjaran (Unpad)
Bachelor's degree of Communication Science, Communication Management, Magna Cumlaude 3.60
ABOUT ABIDELLA RAMADHAN
Passionate about marketing and strategic communication, I have over 5 years of experience managing key accounts and driving business growth across e-commerce and digital industries. In my current role as Key Account Lead at Desty Indonesia, I lead initiatives in seller acquisition, retention, partnerships, and CRM. My career journey also includes impactful roles at Akulaku Indonesia and JD.ID, as well as valuable early experiences with global brands such as Danone and McCANN Worldgroup. With a solid academic background from Padjadjaran University, I strive to combine strategy, creativity, and execution to deliver growth and lasting partnerships.
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