Abi W.
Social Media and Content Specialist @Perenna
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WORK HISTORY
Social Media and Content Specialist @Perenna
At Perenna, I help revolutionise homeownership by leading our digital presence and content strategy across LinkedIn, Instagram, and Facebook. I create and execute high-impact campaigns that combine creativity, storytelling, and data insights to engage B2B and B2C audiences, boost brand visibility, and build trust.Part of a small marketing team, I manage- Multi-channel content planning & social media management- Copywriting, SEO, and analytics for performance-driven results- Website and webinar management, asset creation, and campaign delivery- Aligning messaging across teams and refining content processes- Social media training to upskill colleagues- Building thought leadership and a strong, unified brand voiceI thrive in fast-paced, creative environments where results and team morale matter. I combine strategy and storytelling to create content that resonates, drives measurable growth, and strengthens brand presence in a competitive fintech space.
EDUCATION
Nottingham Trent University
Foundation degree, Animal Sciences
Nottingham Trent University
Bachelor of Science (BSc), Zoology/Animal Biology
Derby College
National Diploma, Agricultural and Domestic Animal Services
ABOUT ABI W.
Hi, I’m Abi! I’m a Senior Digital & Content Marketer with 11+ years’ experience turning strategy, content, and social media into audience growth and business results.I currently lead content and messaging at Perenna, a fintech transforming homeownership, owning brand voice, campaign narratives, website messaging, and multi-channel execution across B2B and B2C. I also manage social media, webinars, and events to capture content that educates and builds brand recognition.I like to combine creativity with strategy, clarity with data, and, yes, sometimes too much coffee all to help brands connect with audiences and get results.I’ve worked with big names like Nissan, Adobe, BMW, and Menzies, and I enjoy helping teams turn ideas into messaging that people remember and understand. Always happy to chat about digital marketing, content, social media… or swap true crime podcast recs.
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