Abi Crowley
Marketing Manager @Woburn Safari Park
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WORK HISTORY
Marketing Manager @Woburn Safari Park
Head of department, responsible for all marketing and PR activities for Woburn Safari Park. Planning and overseeing the marketing communications for all departments, including; admissions, retail, catering, weddings, VIP Experiences, schools, groups, corporate functions and events. Responsibilities: • Strategic marketing planning to deliver coordinated marketing & PR campaigns (inc. Go Ape and The Safari Lodge), on time and within budget. • Brand strategy • Ecommerce, digital marketing, Social Media, website development, content management and SEO• Customer and marketing research• Creative development and print management of marketing literature• Plan and promote special events and charity fundraising activities• Improve the visitor experience and develop promotions to increase footfall and secondary spend• Coordinate internal communications activity• Agency management • Evaluation, analytics and reporting• Lead, motivate and develop the marketing team
EDUCATION
University of East London
Bachelor's degree
SKILLS
ABOUT ABI CROWLEY
A creative, practical and organised individual, able to demonstrate success across a broad spectrum of marketing competencies. With over 20 years of experience working in a number of industry sectors, including B2B and B2C marketing for leisure, hospitality, retail and finance; with a strong focus on delivering strategic marketing plans to accelerate business growth. I am positive and self-motivated and I thrive on learning and delivering excellence; I have a collaborative hands-on approach to leadership, I am passionate about process improvement, maintaining a strong and inclusive culture and working with great people.
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