Abhishek Minz
Business Manager @Network18 Media & Investments Limited
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WORK HISTORY
Business Manager @Network18 Media & Investments Limited
New Delhi, IN
Strategy Head for the National Hindi News channel News18 India - Network18\'s largest news channel, driving approximately 40% of the group\'s total news channels viewership (2016-18 yearly average)SPOC for overall health and performance metrics for the regional news bouquet of the group - 14 channels that cater to 60 million viewers in 26 states and 15 languages.Key Responsibilities• Monitoring channel health using KPAs: Impressions, Reach, Time Spent using BARC India’s platform (largest measurement company in the world)• Generating weekly, monthly and quarterly focus reports for consumption by key stake holders across a variety of market, time and demographic cuts• Providing channel leadership inputs to Marketing for brand amplification and boosting visibility• Tweaking programming content in consultation with the editorial team to drive viewership• Undertaking comprehensive competitor analysis to keep the channel abreast at all times• Chalking long term goals and strategies post discussions with senior mgmt. • Analyzing pan-India channel distribution footprint (availability, placement, packaging) for growth • Communicating a holistic channel overview and growth trajectory roadmaps via board PPTs• Creating break performance decks to arm Sales with a conclusive data-backed pitch to clients
EDUCATION
Indian Institute of Technology, Delhi
Bachelor of Technology, Electrical and Electronics Engineering
Indian Institute of Management, Calcutta
Master of Business Administration - MBA
Delhi Public School - R. K. Puram
Class X
Delhi Public School - R. K. Puram
Class XII
SKILLS
ABOUT ABHISHEK MINZ
A diligent, empathetic, and highly data-driven professional with 10+ years of experience spanning analytics, strategy, and organizational performance. An alumnus of IIT Delhi and IIM Calcutta, I work at the intersection of data, leadership, execution and helping organizations translate complexity into clarity and action.I spent nearly a decade at Network18, where I worked on News18 India, the group’s largest news channel. Through sustained, insight-led interventions across content, marketing, and strategy, the channel grew from a weak #8 rank to a consistent top 3 position in a highly competitive Hindi news landscape.Currently, I partner closely with the Global COO’s office at Integra Connect, leading enterprise-wide reviews, performance governance, and process improvement initiatives. My work spans leadership forums, cross-functional alignment, and deep analytical diagnostics covering productivity, quality, hiring, training, and attrition thus enabling scalable and data-backed decision-making.I firmly believe there is no dichotomy between goodness and greatness. Sustainable success is built when analytical rigor is paired with empathy and care. I am a strong advocate for positive mental health at workplaces and homes, and remain deeply curious about how data, used responsibly, can improve lives and institutions.Open to conversations on strategy, Chief of Staff roles, data-led transformation, and transitioning data capabilities into the social impact and development sector.
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