Abhishek Kashyap
Digital Ads Associate @JustWravel
Signup · Get unlimited contacts
WORK HISTORY
Digital Ads Associate @JustWravel
Noida, IN
Roles & ResponsibilitiesPerformance Marketing & Paid Ads ManagementGoogle Ads (Search | YouTube | Performance Max | Display | Demand Gen)Strategized, created, and managed full-funnel Google Ad campaigns across multiple objectives.Lead generation and increased website bookings through performance-driven targeting.Planned and optimized monthly Google Ads budgets Tracked conversions and optimized campaign performance to reduce CPC, CAC, and improve CTR.Conducted in-depth keyword research and implemented analytics-driven decisions.Created and refined custom, remarketing, and exclusion audiences using website and data.Wrote compelling ad copies tailored for search, display, and video placements.Built placement lists for Display and YouTube campaigns to ensure high-quality traffic.Meta Ads (Lead Gen | Awareness | Engagement)Launched and scaled Meta ad campaigns to drive leads & boost brand visibility.Built high-performing custom, data and lookalike audiences.Managed Meta ad budgets efficiently to reduce lead cost while maintaining quality.Creative Ads copyRegularly tested and implemented strategies to improve lead quality and reduce CPL.Linktree & Website ManagementLinktree:Maintained and updated Linktree for better user navigationDesigned new Linktree layouts and aligned them with ongoing campaigns.Website:Oversaw website structure, layout updates, and UX/UI to boost conversion.Highlighted key products aligned with sales goals and campaign strategies.Collaborated with tech team to align website functionalities with sales funnels.Identified bugs, tested functionalities, and implemented fixes for smooth UXDesigned new website structures and landing pages to improve performanceData & Audience ManagementSegmented and cleaned data for Google and Meta remarketing campaigns.Built campaign-specific data sets to improve targetingEnsured proper tracking, audience updates, and campaign alignment based on sales performance.
EDUCATION
New Green Field School - India
Business/Commerce, General
School of Open Learning (DU SOL), University of Delhi
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT ABHISHEK KASHYAP
Hi, I\'m Abhishek Kashyap – a performance marketing enthusiast with a deep-rooted curiosity for advertising that started way back in childhood. Coming from a proud family with two generations serving in the Indian Navy, I once dreamt of joining the Indian Army. But life had different plans — leading me into the world of digital marketing.As a kid, I’d find myself intrigued by TV ads and commercial breaks, constantly wondering how ads are made, why they appear the way they do, and how they reach us. Fast forward to today, I’ve turned that curiosity into a career — managing Google and Meta ad campaigns that help brands grow.After completing school, I upskilled with certifications from Digiperform and ISB, mastering Google Ads and Meta Ads to plan, execute, and scale full-funnel marketing campaigns. My focus lies in driving tangible results — from generating qualified leads and boosting brand awareness to increasing website traffic and overall revenue.Core Skills & Specializations:Meta Ads & Google AdsPaid Media Strategy & ExecutionCampaign Planning & OptimizationKeyword Research & Audience FormationSocial Media StrategyConversion Tracking & Website TestingRemarketing & Custom AudiencesCompetitor & Market AnalysisData Segmentation & ManagementMarketing & Advertising BudgetingAlways keen to explore data-driven solutions, uncover new ad trends, and align marketing efforts with business goalsAlways Happy to Connect, Learn and Network!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.