Abhishek Chowdharapally

Retail Media Coordinator @E-Commerce Wala

Hyderabad, IN

As a Retail Media Coordinator at E-Commerce Wala, Fully managing Amazon accounts, including product listings, image uploads, storefront setup, and campaign execution.Launched and managed promotional strategies such as coupons and deals to boost visibility and conversions.Conducted in-depth keyword research, implemented keyword harvesting, and performed A/B testing to improve ad relevance and reduce cost-per-click.Utilized Amazon Bulk Operations to efficiently manage and scale campaigns across multiple marketplaces.Rewrote product titles and content to align with SEO and brand tone.Achieved a 50% reduction in ACoS through precise bid adjustments, negative keyword targeting, and campaign segmentation.Utilized Jungle Scout and Data Dive to conduct comprehensive keyword research, identify high-converting search terms, and implement tailored strategies for both broad and exact match targeting.Prepared detailed weekly and monthly reports analyzing campaign performance, keyword trends, and conversion metrics, and shared actionable insights with clients through regular updates and optimization reports to support strategic decision-making.Collaborated with internal teams and clients using Microsoft Teams, Slack, and Outlook for seamless communication and task coordination.

Vinuthna College of Management, Hasanparthy, Warangal

Bachelor of Technology - BTech