Abhinav Sood
Account Director @GALE
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WORK HISTORY
Account Director @GALE
Toronto, ON, CA
Strategic and commercial lead for media and integrated marketing programs at GALE• Leads strategy and execution across media and integrated marketing, driving audience growth, brand impact, and commercial performance for major retail, home improvement, and consumer brands• Oversees multi-million-dollar annual media investments across digital, video, and emerging channels, optimizing spend, measurement, and governance to deliver consistent ROI improvement• Partners cross-functionally with creative, content, analytics, and product teams to connect media investment to broader business, brand, and revenue objectives• Runs regular performance reviews and executive-level reporting cadences, translating results into clear insights that shape future investment and channel strategy• Develops and mentors mid-to-senior talent across media, analytics, and strategy, while scaling processes, standards, and operating models to support growth
EDUCATION
Chitkara University
Bachelor's in journalism and mass communication, Advertising
Centennial College School of Business
Graduate Certificate, Marketing/Marketing Management, General
Central Michigan University
Corporate Communication
SKILLS
ABOUT ABHINAV SOOD
Strategic digital marketing leader with 10+ years of experience building high-performing teams, scaling audiences, and driving measurable revenue through integrated digital and social media strategies. Experienced in managing nine-figure media portfolios, bridging analytics and creative execution, and translating data into actionable business decisions.Specialize in: • Driving digital and social media growth, engagement, and retention • Leading cross-functional teams across media, content, analytics, and marketing technology • Developing performance-driven marketing strategies that deliver ROI and long-term business impact • Building partnerships with leading digital platforms to unlock revenue and scale
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