Abhimanyu Roy
Deputy General Manager Marketing @Rain Industries
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WORK HISTORY
Deputy General Manager Marketing @Rain Industries
Hyderabad, IN
EDUCATION
XLRI Jamshedpur
Certification in Strategic Management
University of Calcutta
BCA (Hons), Computer Science
Indian Institute of Management Raipur
Executive Program in Digital Marketing & Social Media Strategy
Institute Of Marketing and Management
Master of Business Administration (MBA), Marketing
ABOUT ABHIMANYU ROY
An astute Mar-com professional with an eagerness to reengineer & learn each day holds 18 plus years of experience in category with healthy EBITDA management of Cement, Paints, Coatings, Undercoats & Construction Chemicals which is the most important component in construction industry & Indian Infrastructure today. Playing key role in Nation building. Brand specific strategy in terms of advertising and sales promotion, market-research, forecasting, budgeting, Pricing, BD, vendor management, as well as execution of marketing plan. Entire Media campaign management in terms of ATL/BTL with all sort of media vehicles like TV/ Digital/ Print/ Radio/ OOH that includes tactical as well as seasonal.
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