Abhijeet Guha
Senior Content Marketing Specialist @Infobip
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WORK HISTORY
Senior Content Marketing Specialist @Infobip
Noida, IN
Customer centric content such as customer advocacy and thought leadership articles• Working on blogs, white paper, eBooks, and landing pages• Crafting compelling emailers that drives higher engagement• Managing social media activities based on monthly social calendar• Enhancing the brand image through awards participation • Preparing weekly, monthly and annual reports of the content marketing progress
EDUCATION
International Institute of Mass Media - India
PG Advertising, Public Relations & Marketing
Dibrugarh University, Dibrugarh
Bachelor's degree, Economics
IICT – Indian Institute of Commerce and Trade
Masters Diploma in Business Administration - MBA
SKILLS
ABOUT ABHIJEET GUHA
As a Content Marketing Professional, Storyteller, Social Media Marketer, and Digital Marketing Specialist, I bring 14 years of experience in planning and executing global marketing initiatives for leading brands. I have consistently leveraged compelling storytelling and data-driven strategies to enhance brand image and generate high-quality leads.My core expertise includes: Planning, managing, and executing content and blog calendars, ensuring timely release of content aligned with product development stages Developing strategies to drive website traffic and engagement through organic and paid channels Leveraging social media platforms such as Facebook, LinkedIn, Quora, and Instagram to strengthen brand presence and generate qualified leads Creating a variety of marketing assets, including whitepapers, case studies, brochures, datasheets, webinar content, and other collaterals Writing compelling ad copies and social media messages to boost engagement and lead generation Ensuring effective content distribution through social media channels and paid marketing campaigns (Search, Display) Producing and editing video content using tools like Filmora and ActivePresenter Hosting webinars and workshops to showcase products and enhance organizational brand image Communicating stakeholder messages to the industry through media releases, interviews, and thought leadership initiatives Managing lead pipelines to optimize the transition from MQLs to SQLs Developing and implementing SEO strategies to improve organic brand visibility Coordinating with and managing vendors, including content, PR, and SEO agenciesOver the years, I have successfully managed content marketing activities for global brands, consistently delivering measurable impact on brand visibility, audience engagement, and lead generation.
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