Aditi K.

Marketing Automation Specialist @Infobip

Pune, IN

Inbound Marketing Process Review: Review existing inbound marketing processes to identify areas for optimization and efficiency.​ Inbound Marketing Procedure Standardization: Create and maintain documentation to standardize and improve inbound marketing procedures.​ User-to-user Conversion Rate Optimization: Optimize user-to-user conversion rates through data-driven analysis and A/B testing.​ Collaboration with Sales: Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments.​ CRM Strategy Integration: Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization\'s overall approach.​ Campaign Performance Reports: Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, and conversion rate.​ Data Selection and Segmentation: Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems.​ Streamline marketing operations by integrating tools like Zapier and UTM builder, improving workflow efficiency and ensuring accurate campaign tracking. Email Campaign Performance Tracking: Monitor and measure email campaign performance, making data-backed recommendations for optimizations.​ Collaborate with Sales teams to develop and implement effective Sales cadence strategies, strengthening lead nurturing and conversion efforts. Email Marketing Campaigns Enhancement: Work closely with the Content and Design teams to enhance the quality and effectiveness of email marketing campaigns.​ Customer-to-user Conversion Rate Optimization: Contribute to initiatives aimed at improving customer-to-user conversion rates through targeted campaigns and personalized strategy

Savitribai Phule Pune University

Master of Business Administration - MBA, Marketing