Amanda Inniss Beck
Director, Marketing @Texas Association of School Boards
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WORK HISTORY
Director, Marketing @Texas Association of School Boards
Austin, TX, US
Oversee modernization of the marketing technology ecosystem, from strategic discovery to vendor selection and platform implementation. Manage a team of marketing strategists focused on campaign planning, content performance, and digital optimization. Develop and implement integrated marketing strategies across digital, content, and traditional channels for 12 business units. Collaborate cross-functionally with creative and production teams to ensure cohesive messaging and user experience. Champion a culture that empowers high-performing team members to embrace innovation and efficiency through thoughtful AI adoption and data-informed decision-making. Build strong vendor partnerships across email, paid media, SEO, and analytics platforms.
EDUCATION
St.Edward's University
Bachelor of Arts (B.A.), English Writing and Rhetoric
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications
SKILLS
ABOUT AMANDA INNISS BECK
I am a creative marketing leader with more than 15 years of experience shaping strategy and guiding high-performing teams to deliver results for brands across digital and traditional channels. Throughout my career, I’ve navigated intersections of marketing communications, blending creativity with data-driven insights to build impactful campaigns and drive engagement.Since 2016, I’ve contributed to member communications and B2B marketing initiatives at a large nonprofit public education association. My team supports several industries from purchasing to risk management and insurance to maintenance and operations for public schools, cities, counties, and other governmental entities. My expertise lies in strategic planning and content marketing — areas where I can thrive by crafting messaging that resonates, inspires action, and fosters engagement. My love for communication sparked when I began writing poetry in elementary school. My parents, both math teachers, nurtured my creativity and encouraged me to develop those skills. I pursued degrees in English writing and rhetoric and integrated marketing, translating my passion for writing into a career that merges storytelling with strategy. To this day, I get excited about the nuances of language, stay curious about emerging marketing communications trends, and yes, sometimes watch TV just for the commercials. Oxford comma? I’m flexible. Emojis and txt speak? YES. Whether it’s a witty headline or an engaging campaign, I believe in the power of words to shift perceptions and create a lasting impression.I also believe in the power of doing good. I am drawn to mission-driven organizations — those that lead with purpose and value their people by fostering transparency, flexibility, and a demonstrated commitment to diversity, equity, inclusion, and belonging. As a Black woman, I advocate for more diverse and inclusive workplaces and strive to empower the next generation of powerful women at work. This manifests in being a representative and in making space for others to succeed.
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