Abdallah Shehata
Digital Marketing Analyst @Process Fusion
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WORK HISTORY
Digital Marketing Analyst @Process Fusion
CA
Lead the technical administration and optimization of the CRM Salesforce platform, ensuring seamless integration and customization to meet organizational needs- Drive data acquisition strategies for prospecting, employing advanced techniques to procure high-quality and relevant data for targeted marketing campaigns- Implement and refine marketing automation workflows to streamline processes and maximize efficiency, leveraging cutting-edge AI integration for enhanced campaign performance and customer engagement- Conduct in-depth data analytics to derive actionable insights, facilitating data-driven decision-making and strategic planning initiatives across departments- Previously managed and optimized Facebook and Google Ads campaigns, utilizing advanced targeting and optimization techniques to drive conversions and ROI- Proficiently utilized Google Suite and Adobe Suite tools for comprehensive digital marketing strategies, including content creation, design, and analytics- Contributed to web design projects, creating visually appealing and user-friendly interfaces to enhance online presence and customer experience- Implemented SEO strategies to improve website visibility and organic search rankings, driving lead generation and inbound traffic growth.
EDUCATION
The American University in Cairo
Master’s Degree, International/Global Studies
Humber College
Marketing
Al-Azhar University
2000, Pharmacy
SKILLS
ABOUT ABDALLAH SHEHATA
SUMMARY OF QUALIFICATIONS• Over 15 years of experience in utilizing various aspects of digital marketing, including search engines, social media, and online ads for the benefits of clients from varies industry backgrounds. • Insightful ability to precisely understand and articulate each client\'s marketing needs to build, launch, and monitor a unique omni-channel marketing strategy that can engage, inform and motivate target audience to achieve the client\'s goals. • Talented in leading creative teams to create innovative campaigns with huge focus on details and the ability to perform quality assurance and couching in various graphic and web design tools, including Adobe Creative Suite• Profound experience in researching and analyzing online data for trends and patterns with utilizations of latest technologies to develop data driven communication strategies • Strong up-to-date technical understanding of a range of online marketing concepts and tools such as Search Engine Marketing, Google Analytics, Google AdWords, Pay Per click, Adobe Analytics, Domo, Anametrics, Facebook Ads, Facebook Analytics, Instagram ads, Twitter marketing, Bing, Yahoo, cookie-based data collection, AB/N & multivariate testing, DoubleClick, Kenshoo, Salesforce, Tableau, VisionsLive, Tealium IQ, Ensighten Manage, Constant Contact, Mail Chimp, Spring Metrics, Woopra, Clicky, SMS, CMS, LMS, CRM, content marketing, Content Curation, and a wide range of social media analysis, scheduling, integration and automation tools. • Result oriented team player with high organization and communication skills that empower to handle multiple assignments effectively and easily communicate complex technical information to non-technical persons, and comfortably present and discuss multifaceted concepts with junior or senior, internal or external stakeholders
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