Abby Thevenot
Digital Marketing Manager @Mahindra Ag North America
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WORK HISTORY
Digital Marketing Manager @Mahindra Ag North America
Houston, TX, US
Currently in the process of launching an AI-powered chatbot and automated email program with overseas vendors.Lead the campaign strategy, paid digital planning and social media content execution across multiple social media platforms (Instagram, Meta/Facebook, Google and X). Collaborate with six different agencies to ensure seamless execution of creative, social listening, customer service, website management, organic social media and paid social media. Compile and distribute monthly reports showing performance improvement month over month and year over year to members of the senior leadership team.Partner with the sales and product teams to ensure alignment in content and promotions- Managed complete redesign of three websites including new features including a live dealer inventory shopping tool, custom tractor building tool and interactive quiz to choose the right tractor for you. First website was built and launched in six months- Increased website traffic by 6% in October compared to previous year (despite a 21% reduction in spend) by continuously monitoring user behavior and optimizing content. Drove a major change in content (static home-page banner vs. carousel format)- Increased leads by 81% in October compared to previous year (despite 21% decrease in spend) by implementing new ad type on Meta generating higher quality leads for dealers- Implemented new platform ThumbStopper that allowed brand-approved content to easily be scheduled and published to over 100 dealership social media accounts, that has generated 4.9M organic impressions and 250K engagements since its launch in February 2023- Launched augmented reality experience for two new tractor series to debut at a dealer meeting with over 800 attendees, allowing them to view the tractors before they were available in the US
EDUCATION
Louisiana State University
Bachelor's Degree, Mass Communication/Media Studies
SKILLS
ABOUT ABBY THEVENOT
Over 9 years of experience that includes roles as a manager and individual contributor. Strong background in marketing and communications, with deep experience in social media strategy planning and execution. Record of key marketing contributions to Mahindra: 33% Increase in Website Sessions • 66% Increase in Leads• Overhaul & Improvement of 3 Websites • ThumbStopper Platform Implementation- Insightful marketing strategist with year-over-year success in building, growing, and sustaining brands- Creative marketer who can develop innovative and pragmatic solutions that yield quantified results- Engaging communicator who builds collaborative, win-win relationships with internal and external partners- Confident manager who can motivate teams to meet and exceed marketing/communications goals.
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