Abby Norwood
Senior Copywriter & Blog Manager @DigiCert
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WORK HISTORY
Senior Copywriter & Blog Manager @DigiCert
Spearhead content strategy for the global leader in digital security, driving engagement through blogs, email campaigns, landing pages, social media, and video-Manage the blog program, which includes planning and curating content, creating briefs for freelance writers, interviewing thought leaders, writing and editing, and optimizing for SEO-Lead cross-functional collaboration with product managers and SMEs to deliver impactful content for ABM, product marketing, and demand generation campaigns-Establish editorial playbooks and pre-approved language, streamlining the content creation process in highly regulated industries-Track performance metrics to inform content strategies and improve audience engagement.
EDUCATION
Southern Illinois University, Edwardsville
BA, English Language and Literature, General, 3.95 GPA
Oregon State University
MFA, Creative Writing
SKILLS
ABOUT ABBY NORWOOD
Portland-based writer & editor with 15+ years of experience writing quippy copy and engaging content for small businesses and global corporations.
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