Martin Laetsch
Director, Marketing Operations & Digital Marketing @DigiCert
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WORK HISTORY
Director, Marketing Operations & Digital Marketing @DigiCert
I lead the global marketing operations and digital marketing teams. We manage the processes, technology, data, and analytics that marketing and sales development rely on grow our brand, improve ROI, increase pipeline, and better meet the needs of our customers and prospects.
EDUCATION
Oregon State University
Bachelor of Science (B.S.), Business Administration and Management, General
SKILLS
ABOUT MARTIN LAETSCH
Demand Generation and Digital Marketing leader with more than 30 years experience helping global businesses ranging from Fortune 50 corporations to small enterprises maximize the value of their marketing efforts. Primarily focused on high tech and biotech B2B companies with business transformation, Demand Gen, ABM, Operations, paid and organic digital marketing, content strategy, and measuring the success of marketing programs with proven expertise in monetizing marketing and maximizing ROI.
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