Abby Muehlfeld

Vice President of Marketing @Golden Harvest Food Bank

Augusta, GA, US
EMAILS
a••••••••@goldenharvest.org
MOBILE NUMBERS
+17•••••••02

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WORK HISTORY

Apr 2021 — Present

Vice President of Marketing @Golden Harvest Food Bank

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Augusta, GA, US

Directs all of Golden Harvest Food Bank\'s day-to-day marketing activities, long-term marketing strategy, and strategic brand management. •Manages all marketing and communications functions of the Food Bank. Oversees the Marketing Department in branding, direct communications, graphic design, website management, collateral management, public relations, advocacy, social media management, photography, and video content creation. •Successfully spearheaded a comprehensive rebranding initiative for this esteemed 40-year-old organization. The repositioning and revitalization of Golden Harvest Food Bank\'s brand, ensures its resonance with contemporary audiences while honoring its four-decade legacy.

EDUCATION

2008 — 2012

Mercer University - Stetson School of Business and Economics

Bachelor of Business Administration, Marketing

SKILLS

PreziMarketingAdvertisingSimmons DatabasePowerpointMicrosoft ExcelService ManagementMarket ResearchMicrosoft AccessSocial NetworkingSocial Media MarketingMultitasking SkillsOnline AdvertisingMicrosoft WordEvent PlanningGoogle Adwords CertifiedMicrosoft OfficeEmail MarketingOnline MarketingPress ReleasesSocial MediaSpssBloggingCustomer ServiceMarketing ResearchCommunicationMedia PlanningGoogle AdwordsManagementProject ManagementTrainingAdvertising SalesDigital MarketingFundraisingPublic RelationsMarketing StrategyMedia RelationsMarketing CommunicationsFacebookEvent Management

ABOUT ABBY MUEHLFELD

As the Vice President of Marketing at Golden Harvest Food Bank, Abby directs all marketing and communications functions of the organization, which serves 24 counties in Georgia and South Carolina. With over 12 years of experience in marketing, management, and development, she is a versatile and innovative leader who is passionate about food security and social justice.Abby has successfully spearheaded a comprehensive rebranding initiative for the esteemed 40-year-old organization, ensuring its resonance with contemporary audiences while honoring its legacy. She also manages all aspects of branding, direct communications, graphic design, website management, public relations, advocacy, social media management, photography, and video content creation. She works closely with various media channels and community partners to raise awareness and support for the Food Bank\'s mission and programs. Abby is an adaptable, inquisitive, and results-oriented professional who thrives on tackling new challenges and delivering bottom-line results.

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