Abby Elpers

Marketing Director @Evansville Regional Economic Partnership

Evansville, US
MOBILE NUMBERS
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WORK HISTORY

Apr 2021 — Present

Marketing Director @Evansville Regional Economic Partnership

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Evansville, IN, US

Leads a $2M Regional Marketing Strategy to attract and retain talent in the Evansville, Indiana region Manages e is for everyone branding initiative for the Evansville region. Drives brand authenticity and regional Storytelling As manager of the e is for everyone brand, I am dedicated to fostering authenticity and compelling storytelling to showcase the vibrant community of the Evansville region. Through strategic content creation and engagement initiatives, our team amplifies the unique narratives and diverse voices that make Evansville a thriving destination and a place to call home. By leveraging digital platforms and targeted outreach efforts, we continuously shape and reinforce the e is for everyone brand identity, driving positive perception and attracting new opportunities to our region.Identifies the needs of newcomers to the Evansville Region and spearheads the development of supporting materials, including an award-winning newcomers guide, aimed at welcoming new talent to the communityManages regional marketing, and lead nurturing for a remote work campaign to grow population in the Evansville region. A partnership through E-REP and MakeMyMove.

EDUCATION

N/A

Kellogg Executive Education

Digital Marketing Strategies

2012 — 2012

Ball State University

2012 Indiana Economic Development Course: Building Better Communities

2004 — 2008

University of Southern Indiana

Bachelor's degree, Public Relations & Advertising / Marketing Minor, Graphic Design Minor

SKILLS

Event PlanningPress ReleasesAdvertisingFundraisingMarketing CommunicationsPresentation DevelopmentStrategic PlanningNonprofitsBrand DevelopmentMarketingEconomic DevelopmentSalesforce.comCommunity DevelopmentAnalyticsPublic RelationsMedia RelationsCorporate FundraisingLocal Economic DevelopmentAdobe Creative SuiteCustomer ServiceGraphic DesignSocial MediaVolunteer ManagementWeb Content CreationEvent ManagementNewsletters

ABOUT ABBY ELPERS

Director of marketing and communications for an economic development group serving the…

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Abby Elpers — Marketing Director at Evansville Regional Economic Partnership in Evansville, US | Unifers