Abby Callard
Digital Marketing Manager @Transcend
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WORK HISTORY
Digital Marketing Manager @Transcend
Manage digital and content marketing, including email campaigns, website content (blog & SEO), video production, and social media-Collaboratively develop overall marketing and communication strategy and budget, including ownership of the website, video, and paid marketing budgets-Oversee marketing and communications contractors-Implemented an analytics and learning program, including testing subject lines, messaging, and design options for email marketing.
EDUCATION
University of Missouri-Columbia
Bachelors of Journalism
SKILLS
ABOUT ABBY CALLARD
I am—first and foremost—a storyteller. I am passionate about the power of the written word and a compelling narrative to inspire action. I am also passionate about the role of data in creating narratives as well as measuring the impact of content and communications.
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