Abby Shelpuk

Marketing and Communications Manager @Legacy Food Hall

Plano, TX, US

create and execute 360 marketing plans for a square-foot dining & entertainment venue including social, digital, print, and experiential - manage a marketing coordinator to assist with social media content creation, calendar management, & event recaps and reporting- work directly with a graphic designer to oversee all creative for in-venue signage, digital screens, billboards, concert and event graphics, print ads, & menus- work directly with the digital marketing team to strategize email marketing campaigns, paid ads & budget, SMS texts, and website blog articles- establish & manage partnerships with local media, influencers, sports teams, apartments, hotels, & liquor brands- ideate, plan, promote, and execute 10+ events a year from markets, festivals, watch parties, holiday and seasonal activations, & more

Oklahoma State University

Bachelor of Science, Business Administration; Sports Management and Marketing

Southern Methodist University

Certificate , Graphic Design

The University of Sydney Business School

Sport management