Abby Ledger Lomas
Head of Customer Strategy @RSPCA
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WORK HISTORY
Head of Customer Strategy @RSPCA
Managing a brilliant team of innovators, researchers and planners. We help teams across the organisation connect with our audiences, using research and innovation to develop strategies that build our movement.
EDUCATION
University of Leeds
BA English Language & Literature, American Literature; Post Modern Literature, Poetry of the 1940s
ABOUT ABBY LEDGER LOMAS
Now leading Customer Strategy at the RSPCA, where I have the utter joy of guiding our research, innovation, and comms planning teams in their mission to build our millions-strong movement for animal kindness. Previously spent a decade at the BBC noodling with research to embed customer empathy and connection at the heart of content creation.I work collaboratively with people and teams to build plans that everyone can follow and I’ve successfully helped large, complex groups co-create big changes and strategies that stick.
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