Abby Hartlebury

Marketing Communications Manager @汇丰

Birmingham, GB

Leading and managing the creation of marketing communications from briefing to delivery, producing high quality campaigns that are relevant, clear and consistent.Working closely with CRM and Analytics teams to respond to business briefs for customer communications, collaborating to develop highly targeted and personalised communications.Ensuring that campaigns are delivered within agreed timescales and follow the relevant governance and risk controls.Managing agencies during development of communications, creating compelling agency briefs, with clear objectives and targets.Providing constructive challenge to existing practices/proposed initiatives and generating new and innovative solutions to address complex issues.Curating performance reporting on all activity to generate actionable learnings, sharing insights with Strategy and Planning team.Delivering good outcomes for our customers as outlined in line with our Consumer Duty.Line management of two Assistant Marketing Managers.

Lancaster University

Bachelor of Arts - BA

South Thames College

BACP Counselling Skills

WCG

CIM Certificate in Professional Marketing