Abbi Kuykendall
Social Media and Marketing Specialist @Full Circle Real Estate
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WORK HISTORY
Social Media and Marketing Specialist @Full Circle Real Estate
Develop and execute strategic marketing plans aligned with company goals, including content creation, campaign scheduling, engagement strategy, and A/B testing.• Produce high-quality visual and written content across social media, website, blog, and email platforms.• Manage content calendars, monthly newsletters, email marketing campaigns, and direct mail initiatives.• Maintain and update website listings and blog content to ensure accuracy and SEO alignment.• Build relationships with local businesses to expand brand visibility through events and partnerships.• Monitor market trends and platform updates to optimize positioning and marketing performance.• Analyze weekly and monthly KPIs, providing performance insights and strategic recommendations.
EDUCATION
University of North Carolina Wilmington
Bachelor of Business Administration - BBA
ABOUT ABBI KUYKENDALL
I am a results-driven marketing professional with a Bachelor’s degree in Business Administration & Marketing Strategies from UNC Wilmington and over three years of experience in digital marketing, content strategy, and marketing operations. My expertise includes email marketing, CRM management, campaign analytics, and performance optimization, with a strong background in social media strategy, content creation, and audience engagement.I have experience overseeing marketing initiatives for multiple companies, including developing strategic campaigns, managing KPI reporting, optimizing engagement through data analysis, and coordinating events and client experiences.
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