Abbie Martin-Coldwell
Marketing Specialist @Wobbly Marketing
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WORK HISTORY
Marketing Specialist @Wobbly Marketing
Creating annual marketing strategies for small & medium sized B2C local businesses – developing these into easy-to-implement campaigns, social concepts and promotional plans that can be implemented by staff within the business. • 4200% increase in bookings – generated with targeted campaigns. Planning, Managing and Executing campaigns for local B2C businesses. Generating instore, social, email and website assets to provide fully integrated campaigns. • Improving UX and CR on websites – full user journey analysis, recommended site structure, information architecture, taxonomy and website / customer journey mapping that is designed to break down the barriers to sale. • Saving time, effort and improving effectiveness of B2B emails & marketing activity through automations and nurture/retention frameworks. Allowing businesses to focus on other strategic marketing vs building and sending emails over and over again.• Tutoring professionals – PPC, Marketing Strategy & Theory, Marketing Principles, Engagement & Retention
EDUCATION
University of Chester
Advertising, Critical Theory
SKILLS
ABOUT ABBIE MARTIN-COLDWELL
With a background rooted in project management and integrated marketing, I’ve a knack for keeping complex campaigns, and teams, focused on delivering results. In 2025 I launched Wobbly Marketing — a consultancy built to bring stability in strategy to brands that need a steady hand. I now channel over a decade of experience into helping businesses plan, deliver and review their marketing efforts (without the chaos).Are you caught up in the day-to-day? I work with agencies and businesses to rollout their marketing strategy – building briefs, developing KPIs, managing agencies & freelancers, optimising campaigns and delivering results. Stuck with a website that makes it difficult to convert? I provide a structure that is customer centric – focused on your customer journey, minimal steps to convert, and new prospect pipelines at the heart. Your designs need strategy – my UX optimisations are designed to build a pipeline of manageable developments to transform the success of your website. Small/Medium business with limited budget but desperately seeking marketing expertise? Wobbly to Winning sessions are designed to provide affordable and accessible strategic marketing – current victories can be seen in higher profitability, improved cross-sell, development of promotional plans and campaign ideation. My background spans digital, pipeline/CRM marketing, automation, and user experience — all with a focus on improving performance and operational efficiency. I bring a balance of strategic thinking, creativity, and hands-on delivery, ensuring projects move forward with clarity, momentum, and impact.Whether you need support on a retainer, a one-off project, ad-hoc consultancy, or a trusted extension of your team or agency — I’m here to slot in seamlessly and get things moving.
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