Abbi Howard

B2b Campaign and Martech Consultant @LeadFabric

GB

My role is project dependent based, I am on accounts whereby I will be placed as a campaign manager, a technical lead and or a project manager- Design and execute lead generation programs for mid-large enterprises - Help map complex business requirements into implementation for clients- Drive rapid deployment and custom implementations of different MarTech technologies- Help clients define marketing goals and KPIs- Build demand generation strategies- Help businesses grow by developing solutions, sharing best practices and acquiring new opportunities- Perform day to day platform maintenance and operations for clients - Provide technical documentation to clients- I am a 6Sense Administrator- Projects include lifecycle management, data management, lifecycle/preference centres- Campaign management - weekly reporting on google ads, leads and opportunities, socials and providing briefings on optimisation of campaigns- Data cleansing programs- Data completeness audits

St Brendans Sixth Form

A levels, Business (A), Psychology (B), English Language (C)

St Brendans Sixth Form

AS level, Communication and Culture (B)

CIM | The Chartered Institute of Marketing

Level 4 - Certificate in Professional Marketing, Marketing

University of the West of England

Bachelor’s Degree, Marketing communications