Abbey Heimensen
Vice President Marketing @MarineMax
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WORK HISTORY
Vice President Marketing @MarineMax
Tampa, FL, US
EDUCATION
Iowa Lakes Community College
AA/AS, Travel & Tourism
Stanton Community High School
College Prep
SKILLS
ABOUT ABBEY HEIMENSEN
Dynamic marketing executive with 20+ years of experience driving brand growth, customer engagement, and enterprise-level strategy across the tourism and marine industries.As Vice President of Marketing at MarineMax, the world’s largest recreational boat and yacht retailer, I lead national and global initiatives across a portfolio of premium brands while partnering with executive leadership, regional presidents, and OEM partners to align marketing performance with business outcomes and customer experience.My expertise spans digital transformation, OEM partnerships, analytics, social and PR strategy, and large-scale experiential marketing. I’m passionate about building high-performing teams and using data-driven insights to create meaningful customer journeys from first click to lifelong ownership.I began my career in destination marketing at Lake Okoboji, IA, where I developed a lifelong connection to boating and the power of storytelling to drive community and economic impact.
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