Michela Peterson
Brand Marketing Manager @MarineMax
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WORK HISTORY
Brand Marketing Manager @MarineMax
Clearwater, FL, US
Develop marketing plans across all brands -Manage brand spend and marketing budgets over 1MM-Review market share to proactively make recommendations for marketing initiatives -Track and report on market share and key performance indicators to monitor campaign success -Monitor market trends, and research consumer markets and competitors-Measure and report on the performance of all marketing campaigns and initiatives implemented -Collaborate with key stakeholders and departments on tasks related to brand campaigns and brand events
EDUCATION
Florida State University
Bachelor of Arts (B.A.), Media Communication Studies and Environmental Science & Policy
ABOUT MICHELA PETERSON
Marketing professional with over a decade of experience delivering high-impact solutions to achieve brand recognition, increased sales, customer retention, and overall Company goals. A team leader who has worked alongside some of the most talented creatives, gaining experience in various roles across the industry. Specialties include brand and direct marketing strategy, multi-channel campaign development, budget management, creative design, social media, and communications. Thrives when challenged and enjoys working in fast-paced environments where imagination is encouraged, and success can be measured.
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