Abbey Falk

Program & Marketing Coordinator @Westown Association Of Milwaukee, Inc

Milwaukee, WI, US

Contributed to the development and execution of social media strategies for Westown and event channels, including Facebook, Twitter, Instagram, TikTok, and LinkedIn- Created and scheduled engaging content across multiple social media platforms.Managed and updated websites (westown.org, mkenightmarket.com, saintpatricksparade.org), ensuring up-to-date information on events, news, and member listings, as well as occasional design updates- Authored blog content to highlight the Westown neighborhood, local members, and key events.Wrote content for monthly newsletters, including the Westown eWire and special event communications- Supported graphic design efforts for social media posts, event collateral (brochures, posters, signage, etc.), and other materials- Assisted in event coordination for major events such as Milwaukee Night Market, St. Patrick’s Day Parade, and Westown Golf Open, including vendor recruitment, managing logistics, and liaising with vendors, entertainment, and production teams- Provided on-site event support, handling setup/tear-down, vendor coordination, managing volunteers, and ensuring smooth operations during events- Managed membership processes, including invoicing, tracking payments, updating contact lists, and developing membership materials- Performed administrative functions- Coordinated board and committee meetings- Assisted in planning and executing the annual membership meeting and other special events- Represented Westown Association at various events and meetings, as directed by the Executive Director- Managed task delegation to seasonal interns, supporting the Marketing & Events Director.

Edgewood University

Master of Business Administration - MBA

Milton High School

High School Diploma

Edgewood University

Communication (Media & Message Concentration), Business Minor