Abbey Anspach

Social Media Manager @Pure Romance

Cincinnati, OH, US

Assists with 25+ social media channels (Facebook, Twitter, LinkedIn, Pinterest, YouTube, and other platforms that Pure Romance has a presence on.• Builds and executes social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.• Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.• Ensures content is on brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience in all channels.• Monitors trending hashtags and responds to comments if appropriate.• Identifies and presents new social media channels to be considered by Pure Romance.• Works with Communication team to provide suggested social responses on the fly, and route for approval.• Assists with developing calendars, distributing content, and implementing outreach programs.• Collaborates with colleagues to ensure the appropriate creative assets and product mix to support our plans.

Ohio University

Bachelor of Science in Journalism, Strategic Communication