Aasifa Sheikh

WORK HISTORY

EDUCATION

ABOUT AASIFA SHEIKH

I help early-stage businesses build inbound marketing systems using content, SEO, and website strategy to support sustainable growth. My focus is on creating digital foundations that improve discoverability, simplify user experience, and build long-term audience trust. Currently, I’m working with my first set of clients to build their inbound foundations, from website restructuring and service page clarity to SEO-driven blog content and lead capture systems. These engagements follow a phased, full-funnel inbound strategy aligned with long-term brand and growth goals. I began this path at Eco-Stylist, a sustainable fashion startup, where I led their brand certification program. I directed outreach, defined target segments, audited website content, and reshaped the program’s messaging to better connect with sustainable fashion brands. Before marketing, I spent over 7 years across litigation, ESG strategy, and adjacent work. That experience shaped how I think: systems-oriented, analytical, and strategy-driven, skills I now bring to digital marketing Still early in my journey, I’m learning fast, building slow, and staying intentional about strategy, structure, and storytelling. Always happy to connect with others in marketing, small business, or purpose-driven work.