Aashish Bhardwaj
Social Media Strategist @Car&bike
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WORK HISTORY
Social Media Strategist @Car&bike
Mumbai, IN
SOCIAL MEDIA CONTENT STRATEGIST• Work closely with the Chief Editor in coming up with content led strategies and a healthy content mix to ensure an interesting & engaging social media feed for the audience.• Keep a constant watch on platform analytics and suggest corrective measures to secure robust organic growth for the car & bike social media platforms - YouTube, Instagram & Facebook.• Track social media content performance and collate key insights for the senior management review.• Manage search optimization and platform monetization for Meta & Google platforms.SOCIAL MEDIA MANAGER• Managing a team of social media coordinators & video editors for a smooth and efficient flow of automotive content flow, starting from collating the raw footage to its processing, scheduling and publishing on various platforms owned by car & bike• Generating daily social media feed for the car & bike online community and supporting the editorial team with short format video content processing.CONTENT PRODUCER• Manage a team of expert automotive content writers for supporting the editorial team for web content.• Undertake white label content production projects to support the marketing team.AUTOMOTIVE REVIEWER & JOURNALIST • Conceptualize and produce Branded Content (Video & Text) and publish automotive product reviews in text & video format for car & bike.• Carry out select automotive reviews for cars, bike and auto ancillary products from time to time. ACHIEVEMENTSSocial Media Growth Hacking – spearheaded meteoric growth of car & bike YouTube Hindi subscribers (22k in Jun23 to ~160k in Jan\'26) with monthly organic views soaring from ~85k pm to a staggering 7Million pm
EDUCATION
Delhi University
BCOM(Hons.), Marketing
ITM Group of Institutions
Master of Business Administration - MBA, Marketing
Ingraham Institute English School
Intermediate, Mathematics and Computer Science
SKILLS
ABOUT AASHISH BHARDWAJ
Marketing professional with over 20 years of experience in the field of Brand Communications & Product Management having worked in cross-cultural multi-lingual work environment. Extensive automotive experience (passenger cars segment) covering different functions including Business Planning, Sales Planning, PLC Management, Product Planning, Pricing, managing Media & Communication, Events & Marketing Research.Brief summary of experience- Served Global Automotive leaders - Nissan Motor India Pvt Ltd, & Hyundai Motor India as Head of Marketing Communications responsible for overall advertising & brand promotions in India for Nissan, Datsun & Hyundai range of products, respectively- Worked on Fiat & Jeep product lines in India (now under Stellantis Group) taking care of the Sales Planning, MIS & Product Planning function including New Product Development, developing Long Range Plans (LRPs), Product Interventions/Animations (Facelifts, Model Year changes, Powertrain Upgrades, etc,), Competitivity Analysis, Product Bench-marking, Pricing Strategies, Discount Management, Sales Planning & Consumer Offers, etc- Also had been in Product & Brand Management roles with the top two Passenger Car manufacturers in India: Maruti Suzuki & Hyundai Motor- Had a brief 2 year stint in the service industry working with Club Mahindra Holidays (Luxury Timeshare Holidays) in a performance marketing role. Responsible for planning & execution of the Customer Events, Referral Programs, Regional LGAs & Customer Acquisition Drives.
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