Aashiq Siddik

Digital Marketing Specialist @Save Max

Mississauga, ON, CA

Led Comprehensive Marketing Campaigns: Designed and managed multi-channel digital marketing strategies, generating qualified leads for high-value real estate projects, and re-sale properties.•Optimized Paid Advertising: Reduced cost-per-lead (CPL) by 20% through effective audience segmentation, and budget reallocation for Google Ads and Meta Ads campaigns.•Developed High-Performing Landing Pages: Created and optimized landing pages on platforms like Hostinger, integrating custom code for Zapier to streamline lead data into CRM systems.•Innovated Social Media Strategies: Boosted brand visibility with authentic and trend-driven TikTok and Instagram Reels content, increasing audience engagement and reach.•Provided Digital Training: Conducted workshops for realtors on utilizing digital tools, including Google Ads, LinkedIn, and CRM platforms, to enhance lead generation and client engagement.•Organized Major Events: Coordinated and marketed events like the Dubai Real Estate Expo, using email campaigns, social media promotions, and targeted ad campaigns to maximize attendance.•Enhanced Team Collaboration: Partnered with cross-functional teams, including designers and developers, to create cohesive marketing assets such as video ads, landing pages, and promotional materials.•Streamlined Lead Management: Implemented automation workflows using tools like Zapier to ensure efficient lead capture and routing to CRM platforms.•Focused on ROI-driven Strategies: Used analytics platforms like Google Analytics and Meta Ads Manager to monitor performance, refine targeting, and optimize campaign results.•Expanded Digital Presence: Enhanced brand recognition by aligning campaigns with company goals and leveraging creative storytelling in email, social media, and video content.