Aarthi Nageswaran
Content Marketing Manager @Unimad
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WORK HISTORY
Content Marketing Manager @Unimad
Built and executed a full-funnel content and demand generation strategy using AI-assisted tools, CRM data, and analytics, resulting in a 65% organic traffic increase and a 48% boost in MQL quality.→ Led SEO content planning via SEMrush and Google Search Console, scaling visibility from zero to consistent MoM keyword growth.→ Partnered with performance marketing to align PPC campaigns with SEO and content assets, improving CTR and lowering CPA across Google Ads and LinkedIn Ads.→ Created high-performing, search-optimised blogs, landing pages, and email sequences that improved dwell time and reduced bounce rate by 22%.→ Collaborated with founders, product, and UX teams to align messaging with growth KPIs, ensuring consistent user journey improvements.
EDUCATION
Ethiraj College For Women
Bachelor's degree
The University of Sheffield
Master's degree
Indian Institute of Journalism & New Media
PG Diploma in Journalism
ABOUT AARTHI NAGESWARAN
I help brands turn content into clarity, trust and growth. I\'m a content and…
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