Aaron McGroarty
Sales and Business Development Director @Clarke
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WORK HISTORY
Sales and Business Development Director @Clarke
As a member of Clarke\'s Executive Leadership Team, I lead the sales, business development, and marketing functions across the group, shaping our commercial strategy to deliver sustainable growth, strengthen competitive positioning, and enhance our profile as a thought leader in façades, fire-safety re-cladding, and architectural innovation.This role spans early-stage client engagement, sales pipeline leadership, strategic marketing, and partnership development. I work cross-functionally with Operations, Estimating, Design, and Pre-Construction to drive Clarke’s six strategic objectives: People, Profitability, Planet, Process, Partner, and Product.Core Competencies:Sales Leadership | Market Strategy | Public Sector Procurement | PCSA & Framework Engagement | CRM & Automation | Executive-Level Partnerships | Façades & Fire-Safety Re-Cladding | Team Development | Brand & Thought Leadership
EDUCATION
Pangbourne College
A Levels
Cardiff University / Prifysgol Caerdydd
Bachelor of Science (BSc), Business Management
SKILLS
ABOUT AARON MCGROARTY
As Business Development Director at Clarkes Group, I lead the sales, marketing, and commercial strategy across our group, helping shape not only our revenue trajectory but also our market position within the UK and Irish construction sectors. Over the past decade, I’ve built a track record of scaling commercial functions and unlocking new market segments for industrial and construction firms across the UK, Ireland, and the Americas. My approach blends data-driven insight, market research, and technology-enabled enablement—delivering growth that’s measurable and sustainable.Key strengths include:Executive sales leadership & go-to-market executionMarketing strategy and in-house capability buildingAI & automation to scale customer acquisitionPartner/channel development in technical sectorsC-level stakeholder engagement & team leadershipWhether introducing new products, entering fresh markets, or redefining sales operations, I bring an end-to-end view—from boardroom strategy to frontline execution. If you\'re in construction or adjacent industries and looking to partner, collaborate, or simply connect, feel free to reach out.
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