Aaron Dauphinee
Chief Marketing Officer @Wise Marketer Group
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WORK HISTORY
Chief Marketing Officer @Wise Marketer Group
FL, US
The Wise Marketer Group is a customer loyalty marketing media, education, and advisory services company that operates: The Wise Marketer™ is the most widely read source of news, insights, and research on all topics related to data-driven, customer-centric marketing. We deliver timely and unbiased perspectives to a global audience of marketing professionalsThe Loyalty Academy™ is a global leader in loyalty marketing education through our practitioner-based curriculum delivered online or in-person workshop formats. We are the only source of the the Certified Loyalty Marketing Professional™ (CLMP™) designation.
EDUCATION
The Wharton School
Mergers and Acquisitions (Executive Education)
University of Waterloo
Bachelor of Science (Honours), Minor in Human Resources
Columbia Business School
Brand Leadership: Strategy, Mgmt & Performance (Executive Education)
Nova Southeastern University
Masters of Business Administration (Beta Gamma Sigma), Wayne Huizenga School of Business
SKILLS
ABOUT AARON DAUPHINEE
In my early teens I figured out that I think differently. I didn’t set out to be a marketer, but I know the value in bringing together numbers to tell better stories. Marketers tell stories to make the lives of others better and numbers help make marketing more meaningful. In my early career as a business analyst, I was given some advice on thinking about future leadership positions to aspire towards and to focus my efforts on those that would make it happen. Since then I have shared this advice with others.The decision on which aspirations I would focus upon was an easy one for me to make. My career in marketing and corporate/business development bring together the unnatural allies of conceptual thinking and using facts to make decisions. These are essential for creating relevant and rightly-timed brand interactions and customer-first experiences.I believe that marketers with breadth across most marketing disciplines, aptly combined with some that extend beyond marketing, will rise up to lead. My marketing portfolio includes B2B/corporate, small business (B2b), content, brand, digital, social, direct, CRM, and consumer loyalty. And then extends further with strategy, mergers and acquisitions, analytics, business development, and client services.A realist. A pragmatist. With a healthy twist of futurist.
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