Aaron Howard
Ux Researcher @By Light Professional IT Services
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WORK HISTORY
Ux Researcher @By Light Professional IT Services
EDUCATION
George Mason University
Master of Arts (M.A.), International Commerce and Policy
Baldwin Wallace University
Bachelor of Arts (B.A.)
ABOUT AARON HOWARD
Hi, I\'m Aaron! I specialize in helping companies understand their customers\' experiences when interacting with their products and services. Creativity and ideation drive innovation, but only thrive when we deeply understand our audience. To understand that audience, I engage with users through- Conducting targeting interviews to uncover hidden needs and motivations- Facilitate user testing to validate and refine concepts- Establish feedback loops for continuous insights- Deploy surveys and gather information through other mixed-method processes to understand users. I then collaborate with cross-functional teams to- Develop detailed user personas that inform strategic decisions- Design tailored solutions that directly address user challenges- Execute usability testing to iterate and optimize services.
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