Aaron Hayes
Head of Marketing & Public Relations @Aabyss
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WORK HISTORY
Head of Marketing & Public Relations @Aabyss
Liverpool, GB
Aabyss, a brand built on trust, is a leading IT and cybersecurity organisation that provides innovative solutions to protect businesses from digital threats. Our unique approach combines cutting-edge technology with expert services, setting us apart in the industry. Our mission is to ensure the security and integrity of our client\'s data through these unique solutions.My role is to develop and implement comprehensive marketing and PR strategies that will significantly increase our brand awareness and market share.As the person responsible for all marketing and PR for Aabyss, I have the opportunity to foster a collaborative and high-performance culture, inspiring your team to achieve their best.Oversee the creation of compelling content, including press releases, blog posts, whitepapers, and social media updates.Manage media relations, including building and maintaining relationships with key journalists and industry influencers.Coordinate and execute marketing campaigns, product launches, and events.Aabyss website maintenance, including SEO and advertising campaigns.Analyse market trends and competitor activities to identify opportunities and threats.Monitor and report on the effectiveness of marketing and PR initiatives, using data to inform strategy adjustments.Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging.
EDUCATION
Victoria University
Diploma, Security Management
SKILLS
ABOUT AARON HAYES
I am a technology and digital marketing specialist with over 20 years of experience in marketing, sales, and business development. I hold a Chartered Marketer status, a Fellow grade of the Chartered Institute of Marketing (FCIM), and a membership of the Chartered Institute of Public Relations (CIPR). I have a passion for helping businesses grow and succeed by creating and executing effective marketing strategies and solutions.As the Marketing Manager at Aabyss, a commercially focused technology consultancy, I lead the marketing team in developing and implementing campaigns, content, and events that showcase our unique 3PT® framework and our global IT partnerships. I also manage and nurture professional business relationships with existing and potential clients, as well as with industry influencers and media outlets. I aim to increase brand awareness, market penetration, and lead generation for Aabyss and position ourselves as our clients\' trusted and preferred technology partner.
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